What is Digital Marketing?

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it’s digital marketing.

Why is there a demand?

In today’s competitive world, it is more demanding for companies to invest in Digital Marketing services either through an inhouse team or an outsourced partner in promoting their products or services. Since Digital Marketing uses online technology as the main backbone, jobseekers have to be strong in both the Marketing domain and various tools and technologies that are used for different activities within Digital Marketing.

What are the requirements to enter the sector?

There are many options to choose from the Digital Marketing offerings like Social Media, Content Marketing, PPC, SEO, Email Marketing based on their needs which demand consultants to be more dynamic, flexible, and have the relevant skills and experience in the technologies and digital marketing functions. Now that you have an idea of the technical skills, you should have some experience in, social, persuasion, analytical and multitasking skills.

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